Position Description

I. Background Information

Position Title:
Assistant Marketing Leader
HR Contact:
Marketing / S&M
Completed by:

II. Purpose

With the direction of the National Marketing & Customer Experience leader, the Assistant Marketing leader will be responsible for the development of strategic and annual brand plans for Chevrolet brand and products. He will assist to build the equity and brand image amongst the targeted consumers to achieve targeted market share and brand score.

III. Areas of Responsibility

Area of Accountability
Percent of Time
Local/ Regional/ Global

Key Responsibilities

Brand activation management

- Supervise a subordinate and manage all BTL brand activities related assigned carlines.

- Manage annual auto exhibition event & test drive event

Car line marketing management
Local/ Regional

- Develop marketing strategy and plan for assigned carlines

- Launch new products to the market.

- Manage cross-functional teams, and subordinates to execute projects within assigned timelines and budgets.
Align with regional MKT team for global/regional nameplate strategy

- Work with creative agency to develop all marketing materials and creative artworks

- Post launch report & evaluate campaign’s performance vs. KPI

- Analyze competitor performance and market trends to provide recommendations for brand development.

- Provide assistance in developing brand positioning and communication strategies.

IV. Knowledge, Skills, Experience, and Competencies

Knowledge :

  • Marketing management
  • Brand management
  • Automobile product, driving a car is preferable 

Skills :

  • Excellent strategic planning and analytical skills
  • Proven strong leadership
  • Energetic, confident and proactive individual with good organizational and time management skills
  • Result driven and strong problem solving skills
  • Creative thinking;
  • Passionate by cars with a capacity to share his passion with others
  • Excellent spoken and written communication in Vietnamese;
  • Excellent spoken and written in English;
  • An aesthetic sense of luxury products
  • Ability to work under pressure and to deadlines
  • Good office computer skill (MS office, website)

Experience/Education :

  • Graduated or post graduated in Marketing, MBA
  • At least 05 years in equivalent positions, in which at least 3 years in managerial positions
  • Working in automobile business area is preferred