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General Motors Vietnam Introduces 2013 Chevrolet Cruze

Hanoi, Vietnam – General Motors Vietnam (GMV) today officially rolled out the 2013 Chevrolet Cruze. Cruze - the latest member of the popular small car family has also been described by U.S. President Barack Obama as “the car of the future.”

The 2013 Cruze in Vietnam has added new best-in-class technology and safety equipment while further improving the attractive styling and premium features. With a low cost of ownership and usage, the 2013 Cruze is aimed at young, modern and dynamic car buyers.

Among the new technology is a push/start engine button on the dashboard, which enables the engine to be conveniently started and stopped. A smart key allows users to unlock and lock the 2013 Cruze remotely. In addition, the air-conditioning system includes automatic temperature control settings.

The 2013 Cruze has a sporty exterior design and remains larger than its competitors in terms of height, width and length. The interior has a flowing Corvette-inspired dual-cockpit design. It incorporates high-quality materials, with leather seats, a leather-wrapped steering wheel and a chrome-accented gear shift. Its in-dash information screen makes accessing data easy.

The 2013 Cruze has been an impressive performer in Vietnam market. Its superior driving dynamics and luxurious design have made the car one of the most attractive sedans in Vietnam. With its standard safety features such as solid structure, ABS, rear parking sensors, steel safety cage and new technology features, the 2013 Cruze will provide improved safety and convenience to our customers. I believe our 2013 Cruze will offer our customers many a reason to join Chevrolet family and help us win in Vietnam market,” said GMV Managing Director Gaurav Gupta.

The five-star safety rating for 2012 model from the U.S. National Highway Traffic Safety Administration is one of the reasons for it becoming the best-selling Chevrolet passenger car in the world with sales topping 2mn units worldwide. More than 200,000 Cruzes were sold globally in the first four months of this year alone.

GMV Director of Sales and Marketing Le Thanh Hai stressed, “The 2013 Cruze is the perfect car for those who want to show their personality. Because of its great value and global appeal, it is expected to re-create the sensation in the Vietnamese automobile market.”

The 2013 Cruze is being launched along with Chevrolet’s new global brand platform, Find New Roads. The platform was created to highlight Chevrolet’s legacy of innovation and commitment to doing the right thing for consumers. Find New Roads embraces the spirit of ingenuity that has been in Chevrolet’s DNA for more than a century and includes the five pillars of performance, technology, design, value and quality. It will be the touchstone for the brand as it develops new products and technologies for sale in more than 140 markets.

Gupta said, “Find New Roads will fully address our customers’ desire to make their lives even better. It is about developing products that offer strong performance, new and user-friendly technologies, beautiful styling, good value for money and high quality, all backed by outstanding service. This single global vision is very significant in Vietnam, as GMV has gone through a great deal of change over the past year.”

 

2013 Chevrolet Cruze Key Features

  • Best-in-Class Technology

In addition to the push/start engine button and the smart key system, the 2013 Cruze also has an automatic air-conditioning system and audio system controls on the steering wheel, as well as USB, MP3 and Bluetooth connections.

  • Premium Styling and Comfort

The 2013 Cruze has wing-shaped headlights with two round LED lights inside each unit. Chrome-accented door handles and window sills contribute to the overall design. Other features include power folding, adjustable and heated outside mirrors and 16-inch wheels. Wheel rims and turn signal indicators are in harmony with the body color. The 2013 Cruze also comes with leather seats and a leather steering wheel. Luxurious chrome accents make the interior design more sophisticated.

  • Advanced Powertrain

To ensure a pleasurable driving experience, the 2013 Cruze is equipped with an advanced six-speed transmission that is flexible and efficient. Its 139-horsepower engine includes state-of-the-art technology.

  • High Level of Safety

The 2013 Cruze includes a steel safety cage and four-wheel ABS, rear parking sensors and two front air bags.

  • Popular Nameplate

The Cruze is a popular model in the U.S. and around the globe. More than 2 million Cruzes are on the world’s roads, with more than 700,000 sold each year.

 

Chevrolet Cruze Accolades

  • US News Best Compact Car for Families and Best Car for the Money

US News & World Report named the 2013 Cruze the Best Car for Families in the compact car segment. The annual award honors vehicles that offer the best combination of quality, space and family-friendly features. The 2012 Cruze was named one of the US News 10 Best Cars for the Money.

  • NHTSA 5-Star Safety Rating

The 2012 Cruze received a 5-Star Overall Vehicle Score for safety from the U.S. National Highway Traffic Safety Administration (NHTSA).

  • Consumers Digest Best Buy

The Cruze was selected as a Consumers Digest Best Buy in the family car segment. The rating was based on a behind-the-wheel assessment, safety, ownership cost, warranty, comfort, ergonomics, styling and value for money.